From the LinkedIn homepage, locate the “Work” dropdown menu at the top right corner of the screen. You’ll want to access the “Work” Dropdown Menu. This helps build credibility for your organization. Tip: Ensure that you have a complete and professional personal LinkedIn profile before creating a Business Page. If you already have a personal LinkedIn profile, log in to your account. If you don’t have a LinkedIn account, go to and click on the “Join now” button to sign up for free. Here’s a detailed step-by-step guide on how to set up a LinkedIn Business Page, along with tips for each section: Step 1: Navigate To LinkedIn How To Set Up Your LinkedIn Business Page Some other benefits of having a business page on LinkedIn include posting job listings, showcasing your company culture and values, gaining trust, and sharing valuable insights into your audience’s behavior and preferences.Ĭonvinced yet? You should be! Keep reading to find out how to set up a LinkedIn Business Page for success. Sharing important updates, news, and helpful content can also build awareness and establish authority in your industry. Just think about this… what companies do you know that don’t have a LinkedIn page? Or, if you were deciding to purchase a new product, would you choose the company with a public LinkedIn page or one without? Probably the one with it.Ī business page can enable potential clients, customers, and employees to easily find and engage with your brand. Why Should You Create a LinkedIn Business Page?Ī LinkedIn Business page helps your company establish its online presence and authority. Here’s our guide to creating a bulletproof content strategy. Think of all the followers you can rack up once you start taking your LinkedIn game seriously. Furthermore, a business page provides various forms of page performance analytics and audience engagement metrics compared to the more basic analytics of a personal LinkedIn page. Unlike a personal profile, business pages are typically managed by multiple users (employees) and offer additional features such as job postings, company updates, and product and service listings. In simple, your personal LinkedIn profile serves as a platform to showcase your unique professional experience, skills, and network, while a LinkedIn business page represents your organization. If you’re interested in what to post on your new LinkedIn Business Page, check out what we think. Make sure to include a clear call to action, so prospects can find their way back to your website. When someone new checks out your company page, they should be able to get a good idea of what your business is all about and who you’re trying to reach. In addition, businesses can also post regular updates and job openings. The LinkedIn Business Page is structured in a similar format to a personal LinkedIn profile – with a profile picture, cover photo, and comprehensive information about the company. By setting one of these up for your company, you can interact with potential clients, reinforce your digital presence, and keep your customers up-to-date. Next Steps After Creating a Linkedin Business PageĪ LinkedIn Business Page is just a LinkedIn profile page for your business.Ī LinkedIn Business Page enables your company to promote your products and services to a wider audience.
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